tomas jonsgården

“In all my work I’m trying to find those moments of humanity that make us connect emotionally with a story.”

Tomas Jonsgården is an award-winning director and screenwriter with a background in music and still photography.

After studying music at Uppsala University and graduating from Stockholm Film School, Tomas began working as a director’s assistant. His desire to further develop his knowledge and aesthetic eye led to a job as a photographer’s assistant. After years as an assistant, Tomas began shooting advertising and editorial for hire.

Tomas’ ambition to direct commercials took a big leap forward when he was offered a director position at the production company Forsberg & Co. in Stockholm. There, Tomas began to hone in on his personal style through various commercials and music videos and began his collaborative relationship with producer Magnus Akerstedt. Tomas and Magnus have been a director/producer team ever since.

Shortly into his career, major ad agencies and a renowned ad magazine voted Tomas “The Most Talented Commercial Director” in Sweden. This success led Tomas to direct multiple projects with high-profile actor Richard Gere. Since then, Tomas has made numerous high-end commercials and short films, including Volvo, Ikea, Mercedes, Dell, Netflix, and HBO’s “Game of Thrones,” and worked with several superstar actors. Most recently, he made his long-form directorial debut for the Swedish TV drama Mafia.

Tomas’ films take on a beautiful cinematic storytelling style, always with a human story at its core. He has a way of making everyday moments epic by capturing the subtle twitches of humanity that make us laugh, cry, or blush when we recognize ourselves in them. It takes a great director to imitate those gestures for the screen, and it has earned him awards at shows like Cannes Lions, British Arrows, Epica, Eurobest, and New York Festivals, amongst others.

In 2023 Tomas was awarded “Commercial Director of The Year” at the ROY Awards.